Maybe massive action doesn’t mean the same thing to you that it means to me. Maybe you’re not closing more business than you’d like to. Maybe you’d like to double or triple your current income. Massive action is how you create massive change in your life. Massive action is the up early/work late, work/life-balance-be-damned, going-all-out activity that it takes to get a new business off the ground, and leaves friends, family, and co-workers confused.
I heard about this activity called massive action several years ago when I got involved in a sales organization in December 2006. I met some of their sales stars from California at a convention in my new home city of Atlanta, GA. I noticed that they were ALWAYS on the phone. The had chargers and a spare cell phone battery charging. Every chance they got they were promoting their businesses. They were kicking ass and making a lot of money! I was witnessing what some call “freakish” behavior they later identified as “massive action.”
I am a student of sales and several sales trainers. Two of my favorite sales trainers are Jordan Belfort and Grant Cardone. They are both big fans of massive action.
“Action may not always bring happiness, but there is no happiness without action. ” ― William James
Jordan Belfort Likes Massive Action
Jordan Belfort (love him or hate him) is the controversial Wolf of Wall Street. Maybe you’ve read his book or seen the movie starring Leonardo DiCaprio. All judgments aside, he built his investment firm Stratton Oakmont into a multi-million dollar penny stock firm. His company took a couple of companies public, and he claims to have raised around $2 billion dollars for several different ventures. He grew his company by training his sales team on his sales techniques called Straight Line Persuasion. I bought Jordan’s course and it has helped me immensely. Not only does he demand that his students use the material ethically, his course also helped me better define the structure of the sales process in my mind. Using these techniques didn’t improve my sales results overnight, but this training did open my eyes to new opportunities and reveal how other business people took advantage of me in the past.
In his Straight Line Persuasion training, he speaks about what he did after his firm closed. He rebounded by using massive action, knocking on doors until his knuckles bled. Knocking on doors may not be your favorite marketing tool, but you get the idea. He rebuilt a multi-million dollar income by using massive action.
Grant Cardone Loves Massive Action
Enough people referred me to Sell or Be Sold. He writes about it again in Chapter 4 of his book The 10x Rule. If you want to find out what he thinks, buy the audios for these two books. My favorite of his works is Chapter 4 in The 10x Rule. He states that the only way to build an exceptional life is to commit to massive action in the direction in which you want to go. Would you take the advice of someone who went from broke to $100 million?that I finally listened and bought his books and audiobooks. Grant Cardone also loves massive action. When he was 25, he was broke and without purpose in life. At 57, he has an estimated net worth of $100 Million. Massive action is how he accomplished this. If you doubt me, check out his Twitter feed for yourself. He writes about it in Chapter 13 of his book
“When it comes to action, go big, go bold, and then go more!” -Grant Cardone
I Like Massive Action
Some would say that I fell on hard times or had a spot of bad luck a few years ago. I would have called it the same thing. The truth of the matter is that I wasn’t working hard enough towards creating the life I wanted. I wasted a lot of time and money in bars, listening to people who didn’t have a clue and thinking that waiting tables would provide me the income that I needed to achieve my goals. I was thinking like a victim, that everyone was out to hurt me, and that I deserved better without having to work my ass off for it. I was wrong and the reality of the marketplace was letting me know without mistake that I wasn’t working hard enough.
I put forth massive action when I needed to, like when I was homeless and little storm called Katrina was turning into a hurricane over my head in North Palm Beach, FL. I worked like there was no tomorrow to get out of that bind. Someone let me ride the storm out in their van. I would have survived without sleeping in the van, but it reminds me that I wasn’t working hard enough in the direction I wanted to go.
“An ant on the move does more than a dozing ox.” – Lao Tzu
What Massive Action Means to Me Now
Over the last few years, I have had some great ideas and made money with those ideas. Lately, I discovered what was wrong with a few of those ideas and changed directions. I didn’t apply massive action to my ideas, build action plans and commit to the massive action necessary to turn them into viable businesses. Massive action allows me to stay nimble and change directions with marketing or the direction my business is going. Massive action keeps me focused on the goal, achieve higher levels of success, and build my businesses.
Massive Action Will Work For You Too
Massive action isn’t reserved for the successful, but only the successful commit to these levels of action. Why? Massive action is what makes people and businesses successful. Massive Action is how you defeat. The truth of the secrets of success is that there are no secrets. After being ethical and bringing your product or service to the market, acting in a massive action level is the only way to get a new business off the ground and into profitability. The true difference between the successful and the unsuccessful is the areas of life into which they are putting forward extraordinary effort. Get into massive action, or you will not meet your goals and achieve your dreams.