I was reading Carol Roth’s e-mail newsletter last week. Carol Roth is the author of The Entrepreneur Equation, a book that I went absolutely bananas over after reading it in April 2011. I still like it and I like her. She is someone I whose advice I trust and I admire her personally for her accomplishments. I got down to the very bottom of her newsletter and there was a curious little note at the bottom:
*Denotes Affiliate Links.
I have never noticed this before anywhere. This struck me as a little curious, so I investigated. Here’s what I have discovered.
On December 1, 2009, the Federal Trade Commission published their final guidelines for endorsements and testimonials. The changes affect “Testimonial Advertisers, Bloggers and Celebrity Endorsements.” I can see the need to regulate celebrity endorsements. After all, celebrities are a very influential voice for some people…not necessarily me, but some people. This also means that, since I am an affiliate for Amazon.com, Nightingale-Conant, YourSuccessStore.com, JimRohn.com and Success Magazine. I have to disclose that if you click on a picture of a book or audio program on this site and you buy something, I make money. Make money? I forgot to make money!
It’s amazing how a little government regulation can help guide me to the secondary purpose of my blogging. On this site there are not as many affiliate links, even though this post has got a bunch of them. I intend for this blog to be more of a personal blog where I might talk about what it was like moving form one “place” in my life to another.(which I also own) is chock full of affiliate links. The picture at the top of the site is a series of three pictures of one my personal bookshelves I connected through Photoshop. I do not recieve any compensation from these authors. I personally own everything I write about and I don’t write about it until I own it and have read it. I also like to exchange emails with some of the authors later, especially if I really like their work. That’s just how I roll!
As I learn more about online marketing and apply it, over time I will be working to make a lot of money from this site by selling the products I have already bought, tested out and applied the knowledge to my life. I do not receive any money from any of the authors, although Steve Farber did send me a copy of The Radical Leap Re-Energized pro bono as a pre-publish gift (I was going to buy it anyway). I write about the books, audio programs and Success Media because it is information that I have used to create positive change in my life. I also subscribe to Success Magazine and have bought items from Success Media that I have benefitted from.
For more information, the link to my Disclosure Statement is available on the Homepage of this site.